Roughley Ultrabright. A prize winning Limousin bull.

In the 1980’s Chase Farm started to build the Roughley herd of Pedigree Limousin cattle, and showed them at Premier Shows and Sales thoughout the Midlands and further afield, winning various awards, including the Marks and Spencer Beefbreeder award, and Junior Male Champion twice with home bred animals.

Pedigree herds are important to both dairy and beef breeders

Farmers with Dairy Herds  want bulls which they can cross with Dairy Cows to produce good calves. Pedigree Limousin breeders are looking for blood lines from fine animals in safe herds which they can use to improve their own herds.

International reputation

A Limousin cow and calf

In the early years, as the reputation of Roughley Limousin spread, we exported semen from a home bred bull, Roughley Ultrabright, to herds in North America, and Australia.

We exported embryos to New Zealand, and also five heifers to South Africa.

Sadly Cattle Disease in England meant that Sales abroad were embargoed for many years.  This was a huge disaster for us.

‘High Health’ status

In 2004, we became Members of a Premium Cattle Health Scheme, achieving a High Health Status. This has given breeders confidence in our cattle and we now have many enquiries from breeders preferring to buy direct from the farm.

A ‘Champion Herd’

Orchid.  The dam of Roughley Ultrabright.

We entered our herd in the Regional Limousin Club competition which covers the North West Midlands and North Wales.

In 2008, 2010 and 2011 we were awarded Champion Herd in the small to medium herd section. In 2014, we were awarded best medium herd.

A highlight of 2011 was the award of a cup for Roughley Gabrielle, the best 2011 Limousin Heifer calf in the whole region.